All Animals pet cremation SEO Case Study

All Animals pet cremation SEO Case Study — We started SEO in July 2024. They was looking to increase its local presence to get more pet cremation, attract pet owners for their pet being deseased had died, and for custom urns. After they met with our team, we developed a strategic and impactful plan to fulfill their SEO aspirations.

The Challenge - Increase Local Presence to help pet owners in difficult times

All Animals Pet Cremation provide vital services like pet cremation, deseased pet pickup and pet urns. When they came on board, they were only generating around 65 organic visitors per month and had just 6 keywords ranking on the first page of Google. Their goal was to use SEO to connect with local families looking to say goodby to their beloved pet. 

The Solution - Building a Foundational SEO Strategy

The plan included a comprehensive local SEO strategy to establish All Animals Pet cremation as a trusted authority in the Phoenix and surrounding area.

We achieved this by first identifying keywords relevant to their mission, services, and surrounding communities. We focused on both informational keywords (e.g., “Affordable pet cremation”) and transactional ones (e.g., “pet cremation near me”).

Our Process

The first step in our process was a deep-dive keyword research. We looked at terms that were relevant and identified key local search phrases that would connect them with their target audience.

After creating a prioritized keyword list with the client, we started mapping our on-page recommendations. This included optimizing metadata, headings, and website content to be clear and compelling for both people and search engines.

After our on-page recommendations were complete, we began creating new content, such as blog posts on the benefits of pet cremation. This not only boosted their search rankings but also established the business as a valuable community resource.

All animals semrush stats for SEO rankings month wise

The Results

Through our strategic SEO campaign, All Animals pet cremation saw significant improvements in its online visibility and operational growth.

  • Leads Increased Tenfold: Their monthly leads skyrocketed from just 7-10 per month to a consistent 50-70 per month. This tangible increase in inquiries for pet cremation, pet burial, and pet urns was a direct result of our efforts.
  • Expansion Fueled by SEO Success: With a steady increase in leads and support, the business was able to successfully open a second location in Phoenix, expanding their reach and impact beyond their original Glendale location.
  • Organic Traffic Soared by 858%: Their monthly organic search traffic skyrocketed from 65 users per month to 623 users per month—a massive increase in visibility.
  • Dominating the First Page: We increased their first-page keywords from just 6 to 22, significantly expanding their reach for critical search terms.
  • Tangible Lead Sources: The increased lead flow came from a variety of sources, including a consistent 5-6 forms being filled out daily on their website, a significant increase in direct customer phone calls, and a noticeable rise in customers coming directly from Google Maps.
  • Building Authority: Key topics like “Pet Disposal and Pick-up” and “Pet Cremation Services” began to gain significant traffic, showing they are now a trusted resource for these sensitive topics.
  • In just a few months, we were able to significantly increase the amount of keywords they were being searched for, leading to a direct and profound impact on their ability to fulfill their vital mission.

portfolio details

Client:

All Animals Pet Cremation

Business Type:

Pet cremation Business

Start Date:

July 2024

Organic Growth:

858%

First Page Keywords:

22 Targeted Keywords

Organic Traffic Increase:

5.15k Users/month on GSC

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Everything you need to know about services and solutions

In the initial phases, architects and designers play a crucial role in conceptualizing and designing projects.

Our local SEO campaign boosted organic traffic by 858%, helped rank 22 keywords on Google's first page, and grew leads from 7–10/month to over 50–70/month consistently.

Tangible improvements began appearing within 3–4 months of implementing our foundational local SEO strategy in July 2024.

Their primarily serve Glendale as their office is also their but they serve Phoenix, Scottsdale, Tempe, and surrounding areas across Arizona, helping families during difficult times.

They appear prominently in local search results, Google Maps, and organic listings for terms like “affordable pet cremation near me” or “pet cremation services in Phoenix.”

With consistent lead growth, the business was able to open a second Phoenix location, increasing capacity and local visibility.