Atlas Spine Care SEO Case Study

Atlas Spine Care came on board with OptimizeLocale.com in April 2024. They were looking to increase their local presence and establish themselves as a leading authority in chiropractic care. After they met with our team, we developed a strategic and impactful plan to fulfill their SEO aspirations.

The Challenge - Increasing Visibility to Attract More Patients

Atlas Spine Care specializes in providing expert chiropractic and spine care services. When they partnered with our company in April 2024, their online presence was modest, generating around 230 organic visitors per month and ranking for approximately 190 keywords. Their goal was to significantly expand their digital footprint to reach more patients in need of their specialized care and to establish a dominant position against local and regional competitors.

The Solution - A Comprehensive Strategy Focused on Authority & Local Search

Our plan was to implement a robust SEO strategy focused on both technical optimization and authority building. We began by conducting in-depth keyword research to target high-intent search terms related to their specialized services. Our strategy focused on:

On-page optimization to ensure their website content clearly communicated their expertise.
Technical SEO to improve site health and user experience.
Content creation to build trust and answer patient questions.
Link building to establish their website as a credible and authoritative source in their field.

Our Process

The first step was a comprehensive audit of their website to identify opportunities and technical issues. We then conducted thorough keyword research, identifying key phrases related to chiropractic care, pain management, and their specific services. With this foundation, we optimized their on-page content, including metadata and headings, to align with these keywords.

We began a content creation campaign, developing high-quality, informative articles that addressed common patient concerns about spine health. We also executed a strategic link-building plan to increase the website’s authority, ensuring search engines recognized Atlas Spine Care as a leader in their field.

The Results

Within a few months, Atlas Spine Care began to see a dramatic improvement in its online visibility and a significant return on its SEO investment.

Organic Traffic Skyrocketed: Their monthly organic search traffic increased by 547%, growing from 230 users per month to over 1,200 users per month. This massive boost in traffic translated directly into more patient inquiries and appointments.
Keywords More Than Doubled: The number of keywords their website ranked for grew from approximately 190 to 362, significantly expanding their reach and connecting them with a wider audience of potential patients.
Dominant Market Share: The campaign resulted in an impressive 75% traffic share compared to their competitors, establishing them as a dominant force in their niche.
Building a Strong Foundation: The campaign also resulted in a solid Authority Score of 9 and a strong backlink profile, which will continue to fuel their organic growth for years to come.
In just over a year, we were able to transform Atlas Spine Care’s online presence, turning their website into a powerful asset that consistently drives growth and establishes their expertise in the competitive chiropractic market.

portfolio details

Client:

Atlas Spine Care

Business Type:

Chiropractic Care / Spine Specialist

Start Date:

April 2024

Organic Growth:

547%

Keywords:

362 Keywords

Organic Traffic Increase:

1.2K Users/month

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