The Hairy Dog SEO Case Study

The Hairy Dog SEO Case Study — The Hairy Dog came on board with OptimizeLocale.com in November 2024. They were looking to increase their online visibility to attract more customers for their dog grooming and care services. After they met with our team, we developed a strategic and impactful plan to fulfill their SEO aspirations.

The Challenge - Growing a Pet Care Business in a Competitive Market

The Hairy Dog specializes in providing high-quality grooming and care services for dogs. When they partnered with our company in November 2024, their online presence was modest. They were generating around 550 organic visitors per month and had only a handful of keywords that were helping them get found online. Their goal was to significantly expand their digital footprint to reach more pet parents in their service area and establish a dominant position against competitors.

The Solution - A Tailored Strategy for a Pet Grooming Business

Our plan was to implement a robust SEO strategy focused on both on-page optimization and authority building. We began by conducting in-depth keyword research to target high-intent search terms related to their specialized services. Our strategy focused on:

On-page optimization to ensure their website content clearly communicated their expertise in grooming.
Technical SEO to improve site health and user experience.
Content creation to build trust and answer pet parent questions.
Link building to establish their website as a credible and authoritative source in their field.

Our Process

The first step was a comprehensive audit of their website to identify opportunities and technical issues. We then conducted thorough keyword research, identifying key phrases related to grooming services, pet care, and specific breeds. With this foundation, we optimized their on-page content, including metadata and headings, to align with these keywords.

We began a content creation campaign, developing high-quality, informative articles that addressed common pet parent concerns about grooming and pet health. We also executed a strategic link-building plan to increase the website’s authority, ensuring search engines recognized The Hairy Dog as a leader in their field.

The Results

Within a few months, The Hairy Dog began to see a dramatic improvement in its online visibility and a significant return on its SEO investment.

Organic Traffic Skyrocketed: Their monthly organic search traffic increased by a staggering 500%, growing from approximately 550 users per month to over 3,300 users per month. This massive boost in traffic translated directly into more appointment bookings and inquiries.
Keywords Grew Exponentially: The number of keywords their website ranked for grew from around 27 to 208, significantly expanding their reach and connecting them with a wider audience of potential customers.
Dominant Market Share: The campaign resulted in an impressive 61% traffic share compared to their competitors, establishing them as a dominant force in their niche.
Building a Strong Foundation: The campaign also resulted in a solid Authority Score of 11 and a strong backlink profile, which will continue to fuel their organic growth for years to come.
In just over eight months, we were able to transform The Hairy Dog’s online presence, turning their website into a powerful asset that consistently drives growth and establishes their expertise in the competitive pet grooming market.

portfolio details

Client:

The Hairy Dog

Business Type:

Pet Grooming & Care

Start Date:

November 2024

Organic Growth:

500%

Keywords:

208 Keywords

Organic Traffic Increase:

3.3K Users/month

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